"Naming Without Borders: How to Build a Brand Name that Scales Internationally."

A name can open doors—or close them.

In today’s global market, a brand name must do more than sound catchy—it must travel well. Join us for an interactive workshop that guides you through a proven, practical 4-step process for developing internationally viable brand names.

Moderated by Sybille Kircher, branding specialist at NOMEN, a global naming agency behind iconic names like Clio, Skyteam, Thales, Vestiaire Collective, and ManoMano, this session offers rare insight into what it takes to name a brand for global success.

In this hands-on session, you’ll learn:

• Common pitfalls and real-world naming failures
• Cross-cultural “No-Gos” that can ruin a name abroad
• Best-practice examples from leading industries
• Tools and strategies for international name protection

Meet Your Moderator
Sybille Kircher has dedicated her career to the art and science of naming. At NOMEN, she helps brands find their voice across borders, guided by the agency’s proprietary Brand Core methodology, which grounds naming in a brand’s unique identity. With deep expertise in brand strategy, positioning, brand architecture, and benchmarking, Sybille combines linguistic passion with strategic insight. She loves names, languages, and the marketing strategies that help brands grow—and evolve.

Whether you’re launching a startup, a new product, or rebranding for a broader market, this session will give you actionable tools, global insight, and maybe even the spark for your next big

Walk away with insights you can apply immediately—and maybe even your next big brand name.

🗓️ 09 September 2025, 10:30 am
📍"Online"
🎯 Ideal for marketers, entrepreneurs, creatives, and brand strategists

Seats are limited—register now to secure your spot!